FOOD INTELLIGENCE PLATFORM
Building intelligence into the food chain.
Data For Food is the intelligence platform for the food and agriculture industry.
We connect data, knowledge and people across the food chain to create a clearer understanding of products, markets, needs and opportunities for all actors in the ecosystem.
Data For Food gives farmers, businesses and institutions the information they need to make better decisions and improve the results of their work.
Food needs intelligence.
The food chain already generates an enormous amount of information.
Farmers know what they produce and what it costs them. Manufacturers understand products, processes and raw materials. Distributors see supply and demand moving through the market. Restaurants and retailers know what people request and buy. Consumers express their needs through the choices they make every day.
This knowledge exists, but much of it remains separated and fragmented between people, companies, systems and institutions.
Data For Food connects it.
The platform collects and organizes information from different parts of the food chain, processes it and makes it useful to the people who need it.
Intelligence makes it possible to understand what is happening throughout the industry, recognize what is changing and decide what to do.
The Food Intelligence Platform.
Data For Food brings together data, knowledge and deep expertise from across the food chain and organizes them into a coherent, continuously evolving understanding of the industry.
For each stakeholder, Data For Food connects with their existing tools and repositories of information, giving them visibility and access to the intelligence they should already have about their own work.
At the wider industry level, Data For Food uses private, licensed and publicly accessible information to build and maintain an intelligent model of the food and agriculture sector, with the regional and local levels of detail needed to make it meaningful.
These two levels remain distinct. Data For Food does not combine one customer’s private information with another customer’s data. It connects each stakeholder’s own information with the wider industry context they need to understand markets, relationships, risks and opportunities, and make better decisions.
Data For Food makes the food chain understandable and information about your work more actionable.
We bring together information from business systems, databases, documents, public sources, specialist repositories and individual experience.
We connect that information to the places, moments, needs and decisions that give it meaning.
We recognize relevant changes, relationships, risks and opportunities, and make them useful according to the role and needs of each participant.
Food Intelligence is not produced merely to describe the food chain. It helps people decide what to produce, buy, sell, transform, distribute, prepare or improve.
For whom?
Data For Food serves the people and organizations that produce, transform, move, prepare, study, regulate and consume food.
CONSUMERS
People want good food that is healthy, reasonably priced and produced with respect for people and the environment.
Data For Food helps make relevant information about products, origin, quality, seasonality, availability and value easier to find and understand.
AGRICULTURE
Farmers, breeders and fishers are at the origin of the food chain.
Data For Food connects production and availability with market information, demand, prices, buyers and opportunities.
PRODUCTION
Food production includes businesses of every size, from the craft workshop to the large industrial company.
Data For Food connects information about raw materials, suppliers, products, processes and markets.
DISTRIBUTION
Distribution connects what is produced with those who need it, from the market stall to large-scale distribution and e-commerce.
Data For Food provides a clearer view of products, suppliers, availability, demand and movement across a complex market.
HO.RE.CA.
Restaurants, cafés, hotels, catering companies and food-service businesses make decisions about food every day.
Data For Food supports the selection of products, suppliers, purchasing periods and alternatives through better information about quality, seasonality, availability and price.
Data is not intelligence.
A number does not explain itself. A forecast is only useful when people understand what it concerns, where its information comes from and which conditions may affect it.
Food Intelligence connects data with knowledge of the food system.
It knows the people, products, places and relationships behind the information and creates the context needed to interpret it.
Data For Food brings this intelligence together in one platform and makes it available where decisions are made.
People and their food.
Giovanni. Enzo. Roberta. Andrea. Michele. Gianluca. Graziella. You.
Food is part of people’s health, work, culture, family, habits, pleasure and daily life.
Data For Food created Food Personas to understand the different needs, constraints, choices and points of view that shape people’s relationships with food.
Food Personas connect the technology of Data For Food with the people it serves, helping the platform provide information that is relevant to their real circumstances.
The food chain is a connected ecosystem.
From farm to fork is not a straight line.
Production, transformation, distribution and consumption continually influence one another through information, needs, choices and consequences.
The Food Wheel represents this circular relationship. It shows how the knowledge held by one participant can become valuable to another and how every decision becomes part of the wider food system.
When the Food Wheel turns with better information, the whole system works better.
From data to fork.
Data For Food brings together technology, knowledge and people to improve how food is produced, understood, exchanged and consumed.
If you work in food or agriculture, hold information that can improve the system or have a problem that Food Intelligence can help solve, talk to us.