Who and For Whom
A win-win platform
DATA FOR FOOD is designed to make sure that in the food supply chain there are only winners and never losers, in an ethical and sustainable way. To achieve this, the "engine" that powers DFF is neutral toward all actors, from small producers to large industries, from individual consumers to buying groups.
How do we plan to accomplish this? The answer is as simple as the question is complex: by making sure that every need of every node in the food supply chain is clear, transparent and explicit. We firmly believe that from respecting everyone's reasons and needs can come virtuous behavior from which, circularly, everyone gets a fair return.
An example to better explain what we do and how? Let us tell you a story.
The story of Giovanni, Enzo, Roberta e Andrea
Giovanni is a small farmer. He has always worked since he was young on the family farm using traditional methods, and now that the farm is on his shoulders he feels the need and sees the opportunity to take a leap of modernization, while still wanting to remain in the tradition.
Giovanni produces fruits and vegetables in volumes that guarantee his company adequate operating margins only if he can sell his produce at a fair price, a price he is not always able to obtain because distributors are willing to pay that price only for first-grade produce in terms of size and appearance.
The fact is that in this way Giovanni manages to sell only 40 to 50 percent of his production, because much of his product is excellent in quality (and healthiness) but aesthetically imperfect and variable in size. The rest effectively goes to waste.
It is no better with a modest production of ancient fruits (apples, pears and peaches), which large retailers do not accept because they are "non-standard" varieties and the quantity produced is only a few hundred kilos
Enzo and Roberta love food and eating consciously for them and their son Andrea, who is now 8 years old and eats everything with an appetite.
They are as careful about the cost of groceries as they are about the quality of what they buy, they love meat but consume little of it and always of high quality, preferring by choice to consume a lot of fruits, vegetables, legumes and grains.
They shop at the market once a week - to get to the nearest one they have to travel several kilometers in the city - and they are always looking for seasonal, very fresh and varied produce. While freshness is guaranteed by weekly shopping at the market, this is not always the case for variety: even on the market stalls, even if farmers own the stall, they find more or less always the same products found even in supermarkets.
What can DATA FOR FOOD do for Giovanni, Enzo, Roberta e Andrea? Want to find out?
Come visit us, let's talk about it over good data and good food.
For Whom:
Consumers
People who want to consume good food which is healthy, reasonably priced and produced with respect for the environment.
Agricolture
Farming, raising and fishing, the base of the food pyramid.
Production
Businesses of all industries and size, from the craft workshop to the large food company.
Distribution
From the market stall to large-scale distribution, including e-commerce.
Ho.Re.Ca.
Food service players of all sizes from the local coffee shop to international fast-food corporations.